Greenall was born 1972 in Cornwall, and grew up in Bristol. Greenall recalls “the one thing of his dad’s that he wasn’t allowed to touch was the old Martin acoustic guitar.” Greenall said “It was his one possession where he said, ‘everything in this house is owned by everybody – apart from that.'” Their presence influenced his future in music. “The great thing about growing up in a house where music is a big factor… was the fact that music being part of your life was a perfectly natural thing.” During his teenage years, he accumulated eclectic musical interests, gravitating towards The Cure, The Smiths, The Orb, African music, and Japanese hardcore before discovering electronic and dance music at University of Leeds.
He earned his degree in History and English at University of Leeds and, with student friends, formed the short-lived dance act EVA, who signed to Kikin’ Records in 1993. For the remainder of the 1990s and much of the early 2000s, Greenall worked in the music industry for various London-based labels, including Virgin’s Source, Def Jam, and Sony. Simultaneously, he pursued a musical career, remixing and producing for various artists, including Ryuichi Sakamoto and Elbow but also as a DJ.